0maths
During my 4-week internship at MicroInterns, I contributed to a client project for 0Maths, an edtech platform. As a UX designer, I focused on designing the Homepage and Login/Signup Pages for both desktop and mobile. I collaborated with a Project Manager, Content Specialist & Social Media Specialist to improve platform usability by conducting competitor analysis, identifying challenges, and creating wireframes and interactive prototypes in Figma. My work emphasised reducing cognitive load and improving user experience. Additionally, I presented my design solutions to the CEO, refining my communication skills and aligning the designs with user and business needs.
**Please note that this project is under a Non-Disclosure Agreement (NDA). If you'd like to view the live prototype or learn more about the work, feel free to contact me directly.**
PROJECT OVERVIEW:
Project Duration
December 2024 to January 2025
My Role
UX Designer responsible for enhancing the 0Maths platform’s user experience, focusing on student engagement and intuitive navigation.
Responsibilities
Conducting competitor analysis and interviews to identify industry best practices
Designing the Homepage and Login/Signup pages for both desktop and mobile
Creating user personas, wireframes, and interactive prototypes using Figma
Iterating on designs based on stakeholder feedback to enhance usability
Collaborating with a Project Manager, Social Media Specialist, and Content Specialist to deliver the project within a 4-week timeframe
The Challenge
Redesign the 0Maths platform to improve usability, enhance student engagement, and ensure an intuitive learning experience while balancing stakeholder requirements.
The Goal
To improve first impressions and user retention by simplifying navigation, reducing cognitive load, and making the login/sign-up process smoother. The final design aimed to align with both user needs and business objectives.
The Oppurtunity
Create a clear, intuitive, and accessible Homepage that enhances user engagement while ensuring a seamless login/sign-up experience for students and educators.
THE DESIGN PROCESS
RESEARCH
CONTEXT STUDY
Objective: Understand the current state of 0Maths and identify areas for improvement in the UX and social media presence.
Key Insights:
Current Website Analysis: A current website analysis was conducted thoroughly to review the existing website to identify its strengths and weaknesses.
What are the strengths?
Progress tracking and customisable difficulty levels.
Accessibility-friendly features like dyslexia-friendly fonts and multi-language support.
What are the weaknesses?
Poor mobile optimisation and navigation
High cognitive load due to text-heavy content
Outdated & Unattractive Design
USER PAIN POINTS
Content Overload
Lengthy or unclear sign-up and access steps may discourage engagement + Excessive information presented at once will overwhelm users, reducing retention.
Desktop and Mobile Design
Users may design unattractive which would reduce trust and engagement. The mobile experience also is "not optimised for mobile users" and has "basic responsiveness."
Conversion Flow & Navigation
Lengthy & unclear steps in sign-up or resource access discouraging engagement.
Users will also struggle to find key resources quickly due to inconsistent menu placement and unclear CTAs.
COMPETITIVE ANALYSIS
Maths platforms have become essential tools in children's education by providing interactive, personalised learning experiences that reinforce classroom teaching. These platforms use adaptive learning technology to tailor exercises to each student's ability, ensuring they progress at their own pace while receiving instant feedback. Schools integrate them into their curriculum to support homework, track progress, and identify areas where students need additional help. With engaging visuals, step-by-step explanations, and automated assessments, these sites help students build confidence in maths, making learning more accessible and effective.
This competitor analysis identifed strengths and gaps in existing platforms, such as content delivery, UX design, and accessibility. By evaluating user feedback and industry trends, the analysis helped pinpoint opportunities for innovation, ensuring the design of a more effective and user-friendly learning experience.
Key Findings:
Simplify Navigation: Create a clean, user-friendly interface for all users.
UI/UX Overhaul: A modern redesign for a cohesive and user-friendly experience across devices.
Empathy: We avoided a one-size-fits-all approach by using persona archetypes, ensuring 'the glove' fits diverse users like teachers, parents, and students
Branding and Engagement: Develop a strong visual identity.
USER PERSONAS
During this research phase, I aimed to gain a deep understanding of each user type through research and archetype persona development. Rather than using traditional personas, I opted for persona archetypes to avoid a one-size-fits-all approach. This ensured the platform was adaptable to the diverse needs of students, teachers, and parents, making "the glove" fit each user type. By defining key archetypes, I could tailor the homepage and the sign-up/login experience to drive engagement, presenting relevant content upfront. This therefore allowed me to focus on designing minimising friction, ensuring an intuitive, accessible, and welcoming experience.
EXPERIENCE MAPPING
I explored what each user’s experience using 0maths' current website would be like, by creating user journey maps for each persona. Here’s an example from the Distracted Ethan Persona, a student who struggles with focus and often feels overwhelmed by complex tasks. This journey map highlights Ethan’s interactions with the platform as he logs in, practices fractions, reviews his results, and learns from his mistakes. It also identifies key pain points and opportunities for improvement to enhance his experience.
Interview Findings
To gather insights into the needs and preferences of maths teachers, I conducted one-on-one interviews with five math teachers. The goal was to understand their experiences with EDTECH platforms they’ve used throughout their careers, identifying what features and functionalities they value most in a teaching tool.
As a teacher myself, I leveraged my professional network to arrange interviews with the maths teachers. However, due to time constraints, I was unable to interview students or parents, as doing so would have required more time; time that was not available to us since the project sprint was only 4 weeks. I focused on gathering feedback on how the teachers interact with these platforms, ensuring that their perspectives were accurately represented.
3 out of 5 teachers emphasised the importance of engagement features, such as gamification, to increase student motivation and participation.
Teachers often see the value in gamified elements, especially for younger or more active learners.
4 out of 5 teachers pointed out the need for a clean, intuitive, and easy-to-navigate platform to reduce the learning curve for both students and educators.
Given the diverse tech-savviness of students and teachers, a simple interface is a common priority.
4 out of 5 teachers felt onboarding was important for new users, especially when signing up and using the platform for the first time.
Teachers value a sense of familiarity for themselves and their students to minimise technical barriers.
IDEATION
USER FLOW
To ensure users are effectively engaged with the platform, I designed multiple user flows that showcase different pathways a user might take when exploring the site. Each flow represents a unique entry point, guiding users based on their interests—whether they want to learn about key features, explore curriculum options, or read testimonials before signing up. This approach helps assess whether users are naturally driven to explore deeper, ensuring the site provides intuitive navigation and a seamless journey toward conversion.
LOW-FIDELITY PROTOTYPE(S)
I initially designed a first version of the low-fidelity prototype, which was then reviewed by the team to assess the overall design and user experience. Through this collaborative feedback session, we identified key improvements that better aligned with user expectations and business goals. Based on these insights, I refined the design, creating a final version that provided a more intuitive and effective user experience.
HOMEPAGE
Version 1 (V1)
Version 2 (V2)
LOG-IN / SIGN-UP PAGES
Several key improvements were made based on team feedback to better align with user and business needs:
Stronger Value Proposition – The second version highlights tailored learning benefits for students, teachers, and schools upfront, making it easier to understand how the platform helps different users.
Improved Information Hierarchy – The structure was refined to guide users more effectively, with dedicated sections for platform features, workflow explanation, and customer testimonials.
Enhanced Feature Explanation – V2 introduces a "How Our Platform Works" section with clear steps, helping users visualise the process more intuitively.
Better CTA Placement – Call-to-action buttons are placed more strategically to encourage engagement, particularly in the hero section and at key conversion points.
Inclusion of Testimonials – V2 includes customer reviews, adding credibility and trust that were missing in V1.
Overall, the final version provides a clearer, more structured, and user-focused experience that better communicates the platform’s value while making navigation and engagement more intuitive.
HI-FIDELITY PROTOTYPE
The high-fidelity prototype was developed after the low-fidelity stage, incorporating key improvements based on team discussions, research & feedback. We collaborated closely with the content and social media specialists to refine the design while ensuring it stayed true to the original 0Maths brand identity. Strategic content placement was a major focus, ensuring users could navigate the site seamlessly and engage with key information effortlessly.
HOMEPAGE HIFI
LOG-IN / SIGN-UP PAGES HIFI
During this phase, the team had a call where we were introduced to the CEO of 0Maths and presented our progress. Due to tight time constraints and the holiday period, scheduling traditional user testing was challenging. Instead, we conducted a remote user test with the CEO, who provided valuable feedback on both the low-fidelity prototype and the updated content. He particularly loved our idea of incorporating a mascot and suggested adding an option for users to pick their own avatar. After discussing this as a team, we decided to integrate the avatar selection into the sign-up user flow, further enhancing personalisation and engagement for users.
MOBILE DESIGN
I also optimised the design for mobile with a clean, responsive layout, ensuring consistent easy navigation and readability. Key elements were adjusted for smaller screens while maintaining brand identity, enhancing usability, and creating a seamless experience across devices.
THE FINAL DESIGN
REFLECTION
NEXT STEPS
The redesign of the 0Maths platform represents a significant step forward in enhancing the learning experience for students and ensuring a more intuitive, engaging, and effective user journey. To further refine and maximise the impact of these improvements, the next steps would include:
Conducting additional user testing and feedback sessions to evaluate how the new design enhances usability, comprehension, and engagement for students and parents.
Exploring further refinements to the user interface and experience, ensuring accessibility for all learners while maintaining a cohesive and intuitive design.
Introducing new personalisation features, such as adaptive learning paths and interactive elements, to enhance motivation and student progression.
WHAT I LEARNED!
Completing this project within a four-week timeframe, especially during the holiday period, presented me with unique challenges that required adaptability, strong time management, and a problem-solving mindset. One of the biggest obstacles we faced was the unexpected departure of our social media specialist, who was unable to complete the full four weeks due to personal reasons. This meant the team had to redistribute responsibilities, adapt quickly, and ensure that the project stayed on track without compromising quality or missing the deadline.
Key takeaways from this experience:
The importance of giving and receiving feedback across different roles, ensuring that all perspectives contributed to a well-rounded and effective redesign.
Harnessing the strengths of the team, allowing us to overcome constraints and deliver a refined product despite time limitations and unexpected challenges.
Empathising with every type of user, leading to the development of User Persona Archetypes that guided key design decisions and enhanced accessibility.
Strengthening my ability to communicate design decisions, ensuring clarity in presenting our process, reasoning, and final solutions.